Laurencina Farrant-Lee

Artistic Director of SONGEUN Art and Cultural Foundation, Seoul, South Korea and Founding Director of Laurence Geoffrey's, Ltd

Laurencina Farrant is Artistic Director of SongEun Art & Cultural Foundation as well as the Founding Director of Laurence Geoffrey's, Ltd an art consultancy specializing in arts strategy, development, and promotion. Over her 30 year career in Seoul, Korea, she has brought in numerous leading artists, museum and private collections as well as provided consultation to corporations for sponsoring policies and to luxury brands for brand exposure planning through innovative cultural projects bringing forth a very successful PR strategy in Korea.

Farrant also supervised the expansion of SongEun into a new, iconic Herzog and de Meuron building which opened September 2021 and is the first project by the renowned architects in Korea. It is already becoming a popular landmark for its architecture and contemporary art program.

Laurencina Farrant-Lee visited Vienna on a research trip in September 2026.

Photo: Courtesy of SONGEUN Art and Cultural Foundation, Seoul, South Korea